Logo & Identity Guidelines

Campus Communications & Enrollment Marketing

The Office of Campus Communications and Enrollment Marketing handles the advertising, public and media relations, publications and printing, and social media for the College.

For more information about any of these areas, please contact Annie Lombardi, Director of Enrollment Marketing and Campus Communications at alombard@stac.edu or 845-398-4016.

The goal of the logo and identity guidelines for St. Thomas Aquinas College is to ensure that all internal and external parties use the logo elements consistently and appropriately. Logo design guidelines set the standard for using the logo, typeface, and other design elements in advertisements, brochures, newsletters, packaging, written, and online communications.

Accurate and consistent use of the College logo is essential from a visual, branding, and legal standpoint.
All elements of the logo must be used as a single unit in the relationship shown.
Logos are not to be adjusted or modified in any way. They should never be resized disproportionally and shadows should never be placed behind them.
Only use original artwork provided by St. Thomas Aquinas College

IMPORTANT: No department, school, or unit may create its own logo or design/graphic element for its identity or use without consulting with and obtaining permission from the Office of Enrollment Marketing and Campus Communications. This includes logos for clothing, vehicles, promotional gifts, signage, and stationery. Please consult with the Office of Enrollment Marketing and Campus Communications on your design project(s) when unsure about how to treat the College logo and/or other elements of the design guide.

FONTS

POPPINS and ADELLE are the College’s fonts.

Color Palette

PRIMARY COLOR PALLETTE

Use of spot colors (Pantone Color Systems) for both the College’s Maroon (PMS 209) and Gold (PMS 142) is recommended.

RGB and HEX Colors are recommended for for use on the web.

MAROON
Pantone: 209C
CMYK: 39 / 91 / 57 / 38
RGB: 114 / 38 / 61
HEX: #72263D

GOLD
Pantone: 142C
CMYK: 4 / 26 / 83 / 0
RGB: 243 / 190 / 72
HEX: #F5BE48

Logo Configuration Options

There are four configurations of the primary logo:

Horizontal without tagline
Vertical without tagline
Horizontal WITH tagline
Vertical WITH tagline

Spartan - St. Thomas Aquinas College mascot

Spartan Athletic Mark

The athletic mascot for St. Thomas Aquinas College is a Spartan. The Spartan athletic mark is a Spartan head and can be used to promote/enhance the College’s athletic teams.

The Spartan athletic mark is not intended for use on official college communications or in situations that require the primary College logo. The only exception would be on college swag such as T-shirts, sweaters, caps and beanies. However, in these cases, the Spartan Head should always be accompanied by the words “St. Thomas Aquinas College.”

The athletic mark uses the two College primary and secondary colors, Maroon 209 and Gold 142. However, it can also be in one color, either maroon, gold, or white as a “knock out” on a contrasting colored background. It should not be reproduced in any other color(s).