Marketing Certificate
Looking to enhance your current skills and advance your career quickly and efficiently? Our advanced certificates are designed to provide discipline-specific graduate courses for individuals in the workforce.
Certificates in Finance, Marketing, and Management must be completed on campus.
Our advantage
Designed With The Working Professional In Mind
Our advanced certificate program prepares students for the corporate challenges of the modern world. Through interactive coursework in case studies, group discussions, and external projects, students become an integral part of the learning experience. Armed with an advanced certificate from St. Thomas Aquinas College, working professionals are able to conquer their career advancement goals and become experts in their field.
Featured Courses
A mix of strategic and tactical practice, this course explores the latest digital advertising strategies and marketing theories. Acquire the knowledge and skills to enhance your organization’s marketing program through advanced social media tools, search engine optimization (SEO), marketing analytics, and website design.
What does it take to launch and market a new product? This course covers it all, from planning and executing an effective marketing strategy to understanding product life cycles and the influence of markets and technology on new product success.
Consumers and influences upon their behavior as they search to find products and services to fulfill their needs and wants in the decision making process. An examination of socioeconomic variables, positioning, market segmentation, and ethics as it applies to the implementation of various research methods. The influence of political, legal, social, economic, and technological environments on the consumer and the marketer. Students will demonstrate acquired knowledge by introducing a product/service to a consumer behavior model.