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What makes consumers tick? Why do we choose one brand over another? What influences our purchasing decisions? Explore the psychology behind consumer behavior and the latest marketing strategies and trends in St. Thomas Aquinas College’s bachelor’s program in marketing.  

Ignite your curiosity in an exciting career that offers endless opportunities in every industry, from fashion and entertainment to luxury brands, healthcare, travel, and more. Our expert faculty will spark your creativity and guide you in designing a plan that targets your personal interests. Build your skill set along with a solid résumé that showcases internships, research projects, and professional certifications you can earn right in the classroom.

At a glance

  • Undergraduate major & minor
  • BS
  • 4 years
  • Main campus and hybrid
  • MBA in Marketing

Common Minors

  • Communication Arts
  • Creative Writing
  • Graphic Design
  • Hospitality Management
  • Management
  • Social Media
  • Sport Management
  • Visual Arts

Only at St. Thomas Aquinas College

Ignite Your Career With Experiential Learning

Whether it’s running a small startup, completing a consulting project, or attending a professional conference, experiential learning is a hallmark of our marketing program. Pitch your business ideas at competitions and build leadership skills in the Business Club and the American Marketing Association.

Career Preparation & Mentoring

Every member of our distinguished marketing faculty brings real-world experience into the classroom and curriculum and will inspire you to discover the career path that’s a perfect fit for you.

Featured Courses

What Success Looks Like

“I chose STAC because I knew the small class sizes would mean that I could build strong relationships with my professors and take advantage of valuable face-to-face interactions. I didn’t want to be just 1 of 300 students in a lecture hall. In my career, I still reference topics that I learned in courses I took. ”
Alyssa smiling wearing brown orange and black patterned shirt with tapestry in background
Alyssa Chelak, ’19
Icon International
students sitting at desks in the library.

Career Options

A bachelor’s degree in marketing prepares you to excel in many fields, including:

  • Advertising
  • Brand Management
  • Consumer Behavior
  • Data Analytics
  • Entertainment
  • Hospitality
  • Marketing
  • Public Relations
  • Social Media
  • Sport Marketing
  • Travel

Our marketing students intern and find full-time employment after graduation at many organizations, such as:

  • CNBC
  • Deutsch Advertising
  • Google
  • Hawkins International PR
  • ING
  • JPMorgan Chase
  • Meals on Wheels
  • Universal McCann
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Program options

The BS degree in Marketing prepares you for success in graduate programs and your future career in any industry around the globe.

Our MBA program provides you with the skills to excel as a marketing specialist. In our accelerated program, you can earn a bachelor’s degree and your MBA in just five years.