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The Marketing program at St. Thomas Aquinas College provides a foundation that promotes a comprehensive understanding of the principles of marketing. Students develop their research and analytical skills and learn how to formulate pricing and promotional strategy, as well as communicate their ideas effectively. To broaden their perspective, students are able to take courses in Consumer Behavior, Marketing Communications, and Social Media. The curriculum emphasizes teamwork and technology and provides real-world insights to the field of marketing which helps students learn the skills, tools, and strategic techniques needed to be successful in the industry.
Note: Students majoring in accounting must maintain a Grade Point Average of 2.0 or higher in their undergraduate accounting courses or a Grade Point Average of 3.0 or higher in their graduate accounting courses.
Course Requirement Definitions:
Elective Requirement: Additional courses necessary to earn enough credits for a degree outside of Major and STAGE requirements.
First Year Seminar (FYS): Introductory course to the academic experience, emphasizing the skills necessary for academic success.
Major Requirement: Courses are core to this major and are subject matter-specific.
Stage Requirement: Courses are part of our STAGE General Education program, and must be taken to earn a degree. Learn more here>
Fall One – first year
Course Code | Course Name | Credit Hours |
---|---|---|
ACCT 101 & Lab | 3 CR | |
Foundation Course – 1st Math | Quantitative Literacy OR Scientific Reasoning Stage Requirement | 3 CR |
MKTG 102 or MGT 121 / ECON 101 / ECON 102 | Take MKTG 102 Fall or Spring First Year | 3 CR |
STAC 101 | Elective Requirement | 1 CR |
FYS 101 | First Year Seminar Stage Requirement | 3 CR |
WRT 101 | Academic Writing I Stage Requirement | 3 CR |
16 FALL CREDITS |
Spring One – first year
Course Code | Course Name | Credit Hours |
---|---|---|
ACCT 102 & Lab | 3 CR | |
Foundations Course – Science | Quantitative Literacy OR Scientific Reasoning Stage Requirement | 3 CR |
MKTG 102 or MGT 121 / ECON 101 / ECON 102 | Take MKGT 102 Fall or Spring First Year | 3 CR |
WRT 102 | Academic Writing II Stage Requirement | 3 CR |
Liberal Arts Elective (1 of 3) 2nd Math | Math 108 or higher | 3 CR |
15 SPRING CREDITS |
Fall Two – Sophomore
Course Code | Course Name | Credit Hours |
---|---|---|
MGT 121 / ECON 101 / ECON 102 | 3 CR | |
Breadth & Proficiency 1 | Stage Requirement | 3 CR |
Business Law I | Math 108 or higher | 3 CR |
MKTG 211 | Consumer Behavior | 3 CR |
CS 211 | Software Topics | 3 CR |
15 FALL CREDITS |
Spring Two – sophomore
Course Code | Course Name | Credit Hours |
---|---|---|
Business Statistics | Math 108 or higher | 3 CR |
BUSA 202 | International Business | 3 CR |
Breadth & Proficiency 2 | Stage Requirement | 3 CR |
Liberal Arts Elective (2 of 3) | Consider using for LA minor | 3 CR |
MGT 121 / ECON 101 / ECON 102 | 3 CR | |
15 SPRING CREDITS |
Fall three – junior
Course Code | Course Name | Credit Hours |
---|---|---|
Breadth & Proficiency 3 | Stage Requirement | 3 CR |
FIN 201 or 202 | 3 CR | |
Elective (1 of 4) | Free Elective Requirement or use towards minor | 3 CR |
CA 209 | 3 CR | |
MKTG Elective (1 of 3) | Note: Digital/Global/Sales/Social Media – Fall Only | 3 CR |
15 FALL CREDITS |
Spring three – junior
Course Code | Course Name | Credit Hours |
---|---|---|
FIN 201 or 202 | 3 CR | |
MKTG Elective (2 of 3) | Note: E*Comm/Services/SEO/PR – Spring Only | 3 CR |
Breadth & Proficiency 4 | Stage Requirement | 3 CR |
Elective (2 of 4) | Free Elective Requirement or use towards minor | 3 CR |
Gateway Course 1 | Stage Requirement | 3 CR |
15 SPRING CREDITS |
Fall four – senior
Course Code | Course Name | Credit Hours |
---|---|---|
Breadth & Proficiency 5 | Stage Requirement | 3 CR |
MKTG Elective (3 of 3) | Note: Digital/Global/Sales/Social Media – Fall Only | 3 CR |
Elective (3 of 4) | Free Elective Requirement or use towards minor | 3 CR |
Gateway Course 2 | Stage Requirement | 3 CR |
Business Strategies | 3 CR | |
15 FALL CREDITS |
Spring Four – senior
Course Code | Course Name | Credit Hours |
---|---|---|
Gateway Course 3 | Stage Requirement | 3 CR |
Business Elective (1 of 1) | Or Business – Minor Elective 1 | 3 CR |
Elective (4 of 4) | Free Elective Requirement or use towards minor | 3 CR |
MKTG 401 (Spring only) | Marketing Management | 3 CR |
Liberal Arts Elective (3 of 3) | Consider using for LA minor | 3 CR |
15 SPRING CREDITS |