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The Digital Marketing minor prepares students for the new marketing environment which reflects an intersection of marketing strategy, digital media, content development, and design. This cross disciplinary minor will provide the foundational skills which employers are seeking in this rapidly growing area of business.
Group I Required Courses
| Course Code | Course Name | Credits |
|---|---|---|
| MKTG 102 | Principles of Marketing | 3 CR |
| 3 CREDITS |
Group II Related Electives – Select two (6 Credits)
| Course Code | Course Name | Credits |
|---|---|---|
| MKTG 200 | Digital Marketing | 3 CR |
| MKTG 330 | E-Commerce | 3 CR |
| MKTG 340 / CA 340 | Social Media Marketing | 3 CR |
Group III Related Electives – Select Three (9 Credits)
| Course Code | Course Name | Credits |
|---|---|---|
| MKTG 423 | Integrated Marketing Communications | 3 CR |
| MKTG 401 | Marketing Management Capstone | 3 CR |
| MKTG / CA 400 | Internship (Digital Marketing / SM / Content Dev) | 3 CR |
| CA 200 | SEO Search Engine Optimization | 3 CR |
| CA 213 | Content Development for Public Relations | 3 CR |
| CA 240 | Introduction to New Media Communications | 3 CR |
| ART 227 | Digital Studio | 3 CR |
| ART 335 | Web Design I | 3 CR |
| ART 400 | Web Design II | 3 CR |