- Academics
- Academic Affairs
- Academic Calendars
- Graduate School Partnerships
- Ignite
- Study Abroad
- Academic Services
- Accelerated Graduate Degree Programs
- Combined Degree Programs
- General Education
- HEOP Program
- Honors Program
- Lougheed Library
- Pathways Program
- Registrar
- School of STEM
- Faculty
- STEM Advisory Board
- Partnership Programs
- Summer Exploration Program
- STEM Program Courses
- Exercise Science – Allied Health
- Biotechnology Minor
- Biochemistry
- Biology (BA)
- Biology (BS)
- Biology Pre-Chiropractic
- Biology Pre-Pharmacy
- Biology Pre-Physical Therapy
- Biology Pre-Podiatric Medicine
- Chemistry (BA)
- Chemistry Minor
- Computer Science
- Computer Science – Cloud Computing
- Computer Science – Data Analytics
- Computer Science – Graphics
- Exercise Science – Kinesiology
- Exercise Science – Kinesiology with Coaching
- Exercise Science Minor
- Forensic Science
- Mathematics
- Medical Technology
- Physics (BA)
- School of Business
- Certificate Programs
- Faculty
- Business Program Courses
- SPM – Business / Athletic Administration
- 150 Hour Accounting
- Accounting
- Finance
- Hospitality Management
- Management
- Marketing
- SPM – Recreational Sports & Coaching
- International Business Minor
- Accounting Minor
- Digital Marketing Minor
- Economics Minor
- Finance Minor
- Business Minor
- Hospitality Management Minor
- Human Resource Management Minor
- Management Information Systems Minor
- Management Minor
- Marketing Minor
- Sport Management Studies Minor
- School of Arts & Social Sciences
- ARTS@
- Justice Studies Institute
- Faculty
- Arts & Social Sciences Program Courses
- MPA Course Offerings
- Human Rights & Social Justice Minor
- Journalism Minor
- Social Media Minor
- Public Relations Minor
- Social Media Minor
- Sociology Minor
- Communication Arts
- Forensic Psychology Minor
- Latina/o/x Studies Minor
- Art Education K-12 Certification
- Art Therapy
- Creative Writing
- Criminal Justice
- English
- English with Adolescence Certification
- History
- Liberal Arts
- Mathematics – Actuarial Science
- Performing Arts Minor
- Psychology
- Psychology Pre-Occupational Therapy
- Religious Studies / Philosophy
- Romance Languages
- Social Science with Adolescence Certification
- Social Sciences
- Spanish
- Spanish with Adolescence Certification
- Therapeutic Recreation
- Visual Art
- Visual Communications in Graphic Design
- Writing Minor
- Applied Mathematics
- School of Education
A minor in Marketing provides students with a broad understanding of marketing concepts, and the application of marketing theories in a variety of business situations. Students have the opportunity to study marketing applications in a variety of areas including: social media, consumer behavior, advertising, brand management, sales, and marketing research.
Please note that prerequisites may be required for these courses. Please consult the College Catalog.
Required Courses
| Course Code | Course Name | Credits |
|---|---|---|
| MKTG 201 | Principles of Marketing | 3 CR |
| MKTG 211 | Consumer Behavior | 3 CR |
| 6 CREDITS |
Related Electives – Select Four (12 Credits)
| Course Code | Course Name | Credits |
|---|---|---|
| MKTG 203 | Fundamentals of Selling | 3 CR |
| MKTG 305 | Sport Marketing | 3 CR |
| MKTG 307 | Sales Management | 3 CR |
| MKTG 317 | Retail Management | 3 CR |
| MKTG 325 | Global Marketing | 3 CR |
| MKTG 330 | E-Commerce & Internet Marketing | 3 CR |
| MKTG / CA 340 | Social Media | 3 CR |
| MKTG 400 | Internship | 3 CR |
| MKTG 401 | Marketing Management | 3 CR |
| MKTG 406 | Marketing Research | 3 CR |
| MKTG 407 | Service Marketing | 3 CR |
| MKTG 423 | Integrated Marketing Communications | 3 CR |
| CA 213 | Content Development P.R. | 3 CR |