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The Communication Arts Department of the School of Arts & Sciences offers a minor in Public Relations. To complete this minor, students need to complete 6 credits from Group I and 12 credits from Group II. This minor may be combined with any major offered at the college.
A minor in Public Relations is suggested for students who want to study how to market and promote ideas and products to a segmented public through conceptualizing and implementing campaigns.
Group I (6 credits). Required Courses:
CA 213 Introduction to Public Relations
CA 322 Advanced Public Relations
Group II (12 credits). Four courses selected from:
CA 210 Introduction to Journalism
CA 221 T.V. Studio Production I
CA 310 Writing for Broadcast Media
CA 315 Electronic Field Production
CA 325 T.V. Production II
* CA 326 Advanced Journalism
CA 401 Persuasion in Public Relations
MKTG102 Principles of Marketing
** MKTG423 Advertising and Promotion
*Prerequisite: CA 210
**Prerequisite: MKTG 102