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The Marketing program at St. Thomas Aquinas College provides a foundation that promotes a comprehensive understanding of the principles of marketing. Students develop their research and analytical skills and learn how to formulate pricing and promotional strategy, as well as communicate their ideas effectively. To broaden their perspective, students are able to take courses in Consumer Behavior, Marketing Communications, and Social Media. The curriculum emphasizes teamwork and technology and provides real-world insights to the field of marketing which helps students learn the skills, tools, and strategic techniques needed to be successful in the industry.
Course Requirement Definitions:
Elective Requirement: Additional courses necessary to earn enough credits for a degree outside of Major and STAGE requirements.
First Year Seminar (FYS): Introductory course to the academic experience, emphasizing the skills necessary for academic success.
Major Requirement: Courses are core to this major and are subject matter-specific.
Stage Requirement: Courses are part of our STAGE General Education program, and must be taken to earn a degree. Learn more here>
Fall One – first year
| Course Code | Course Name | Credit Hours |
|---|---|---|
| ACCT 101 & Lab | Principles of Accounting I | 3 CR |
| Foundation Course – 1st Math | Quantitative Literacy OR Scientific Reasoning Stage Requirement | 3 CR |
| MKTG 102 or MGT 121 / ECON 101 / ECON 102 | Take MKTG 102 Fall or Spring First Year Principles of Marketing / Management & Organization / Principles of Macroeconomics / Principles of Microeconomics | 3 CR |
| STAC 101 | Elective Requirement | 1 CR |
| FYS 101 | First Year Seminar Stage Requirement | 3 CR |
| WRT 101 | Academic Writing I Stage Requirement | 3 CR |
| 16 FALL CREDITS |
Spring One – first year
| Course Code | Course Name | Credit Hours |
|---|---|---|
| ACCT 102 & Lab | Principles of Accounting II | 3 CR |
| Foundations Course – Science | Quantitative Literacy OR Scientific Reasoning Stage Requirement | 3 CR |
| MKTG 102 or MGT 121 / ECON 101 / ECON 102 | Take MKTG 102 Fall or Spring First Year Principles of Marketing / Management & Organization / Principles of Macroeconomics / Principles of Microeconomics | 3 CR |
| WRT 102 | Academic Writing II Stage Requirement | 3 CR |
| Liberal Arts Elective (1 of 3) 2nd Math | Math 108 or higher | 3 CR |
| 15 SPRING CREDITS |
Fall Two – Sophomore
| Course Code | Course Name | Credit Hours |
|---|---|---|
| MGT 121 / ECON 101 / ECON 102 | Management & Organization / Principles of Macroeconomics / Principles of Microeconomics | 3 CR |
| Breadth & Proficiency 1 | Stage Requirement | 3 CR |
| Business Law I | Math 108 or higher | 3 CR |
| MKTG 211 | Consumer Behavior | 3 CR |
| CS 211 | Software Topics | 3 CR |
| 15 FALL CREDITS |
Spring Two – sophomore
| Course Code | Course Name | Credit Hours |
|---|---|---|
| Business Statistics | Math 108 or higher | 3 CR |
| BUSA 202 | International Business | 3 CR |
| Breadth & Proficiency 2 | Stage Requirement | 3 CR |
| Liberal Arts Elective (2 of 3) | Consider using for LA minor | 3 CR |
| MGT 121 / ECON 101 / ECON 102 | Management & Organization / Principles of Macroeconomics / Principles of Microeconomics | 3 CR |
| 15 SPRING CREDITS |
Fall three – junior
| Course Code | Course Name | Credit Hours |
|---|---|---|
| Breadth & Proficiency 3 | Stage Requirement | 3 CR |
| FIN 201 or 202 | Principles of Managerial Finance / Investment Analysis I | 3 CR |
| Elective (1 of 4) | Free Elective Requirement or use towards minor | 3 CR |
| CA 209 | Communication Skills in Business | 3 CR |
| MKTG Elective (1 of 3) | Note: Digital/Global/Sales/Social Media – Fall Only | 3 CR |
| 15 FALL CREDITS |
Spring three – junior
| Course Code | Course Name | Credit Hours |
|---|---|---|
| FIN 201 or 202 | Principles of Managerial Finance / Investment Analysis I | 3 CR |
| MKTG Elective (2 of 3) | Note: E*Comm/Services/SEO/PR – Spring Only | 3 CR |
| Breadth & Proficiency 4 | Stage Requirement | 3 CR |
| Elective (2 of 4) | Free Elective Requirement or use towards minor | 3 CR |
| Gateway Course 1 | Stage Requirement | 3 CR |
| 15 SPRING CREDITS |
Fall four – senior
| Course Code | Course Name | Credit Hours |
|---|---|---|
| Breadth & Proficiency 5 | Stage Requirement | 3 CR |
| MKTG Elective (3 of 3) | Note: Digital/Global/Sales/Social Media – Fall Only | 3 CR |
| Elective (3 of 4) | Free Elective Requirement or use towards minor | 3 CR |
| Gateway Course 2 | Stage Requirement | 3 CR |
| BUSA 490 | Business Strategies | 3 CR |
| 15 FALL CREDITS |
Spring Four – senior
| Course Code | Course Name | Credit Hours |
|---|---|---|
| Gateway Course 3 | Stage Requirement | 3 CR |
| Business Elective (1 of 1) | Or Business – Minor Elective 1 | 3 CR |
| Elective (4 of 4) | Free Elective Requirement or use towards minor | 3 CR |
| MKTG 401 (Spring only) | Marketing Management | 3 CR |
| Liberal Arts Elective (3 of 3) | Consider using for LA minor | 3 CR |
| 15 SPRING CREDITS |