Marketing Minor

A minor in Marketing provides students with a broad understanding of marketing concepts, and the application of marketing theories in a variety of business situations. Students have the opportunity to study marketing applications in a variety of areas including: social media, consumer behavior, advertising, brand management, sales, and marketing research.

Please note that prerequisites may be required for these courses. Please consult the College Catalog.

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Required Courses

Course Code	Course Name	Credits
MKTG 201	Principles of Marketing	3 CR
MKTG 211	Consumer Behavior	3 CR
		6 CREDITS

Related Electives – Select Four (12 Credits)

Course Code	Course Name	Credits
MKTG 203	Fundamentals of Selling	3 CR
MKTG 305	Sport Marketing	3 CR
MKTG 307	Sales Management	3 CR
MKTG 317	Retail Management	3 CR
MKTG 325	Global Marketing	3 CR
MKTG 330	E-Commerce & Internet Marketing	3 CR
MKTG / CA 340	Social Media	3 CR
MKTG 400	Internship	3 CR
MKTG 401	Marketing Management	3 CR
MKTG 406	Marketing Research	3 CR
MKTG 407	Service Marketing	3 CR
MKTG 423	Integrated Marketing Communications	3 CR
CA 213	Content Development P.R.	3 CR